The Problem
Malaysia's Plastic Paradox — And Why It's Our Problem to Solve
Malaysia's plastic recycling rate sits at just 24% — one of the lowest in Southeast Asia.
But the reason isn't laziness. It's economics. Recycled plastic costs more than new plastic.
Not enough people recycle → not enough supply → recyclers can't scale → costs stay high → manufacturers choose virgin plastic → even fewer people recycle.
A vicious cycle. Self-reinforcing. Growing worse every year.
The only way out is demand. When enough organisations commit to buying recycled PET, the economics flip. Recyclers scale. Costs fall. Infrastructure gets built.
We are building that demand — one corporate partner at a time.